Kristie McGlaughlin
Visual Communications Designer
Visual communications designer with extensive experience developing integrated campaigns across digital, print, web, email, and social platforms. Hands-on creative expertise combined with strategic thinking, information design, and end-to-end project management. A proven track record of modernizing communication systems, strengthening brand consistency, and translating complex information into clear, engaging experiences for diverse audiences.
core competencies
Design Tools
Communication Design
Digital Marketing
Brand & Content Strategy
Project Management
AI Tools
experience
Communications Director
Worthington Christian Church | 2003–2026 | Columbus, OH
Managed the full lifecycle of communications projects from concept through production for 10 ministries and associated groups simultaneously, coordinating timelines, stakeholders, vendors, creative assets, approvals, and final delivery.
- Led the transition from print communications to digital engagement during the COVID-19 shutdown; launched an online campus in 72 hours, sustained 1,100+ weekly viewers via livestream, and expanded print-first communications into multi-channel digital campaigns.
- Developed and produced two weekly email marketing communications, achieving a 63% average open rate compared with a 27% industry benchmark for churches.
- Increased Facebook reach by 21.3% and Instagram reach by 100.8% through strategic social media content, campaign planning, and audience engagement.
- Proactively researched best options for web management systems and led migration from UNIX hosting using HTML and PHP to a WordPress management system.
- Designed and maintained two WordPress websites, providing timely content updates, copywriting, uncomplicated navigation, responsive layouts, and consistent branding. Led migration to Subsplash web and app platforms, streamlining the organization’s online presence while supporting development of the WCChurch app.
- Researched and directed visual communications strategy for a multi-ministry organization, producing integrated brand campaigns across print, web, email marketing, social media, and video channels.
- Managed and wrote copy for commercial print production from concept through delivery, partnering with vendors to maintain quality standards, control budgets, and meet production deadlines.
- Developed communications and creative assets for capital campaigns across print and digital channels, helping communicate organizational needs, campaign goals, and opportunities for participation.
- Created visual identities, campaign concepts, and branded assets for sermon series and ministry initiatives across print, web, video, email, and social platforms.
Freelance Design
2001–Present | Columbus, OH
Designed brand assets and marketing materials for freelance clients across industries, including logos, brand collateral, social media campaigns, print materials, newsletters, menus, presentation decks, and digital graphics.
Graphic Designer
Nationwide | 2001–2003 | Columbus, OH
Designed and managed print collateral, brochures, and marketing materials for agents and clients, ensuring brand consistency, layout quality, and compliance across all deliverables.
- Collaborated with stakeholders to define project components, design requirements, and agent-facing communication materials.
- Designed and executed the weekly Financial Spotlight email newsletter, distributed to Financial Services stakeholders through CRM tools to support internal communications and engagement.
- Partnered with compliance teams to review and approve marketing materials, maintaining brand identity, regulatory standards, and quality control across agent-facing collateral.
- Executed monthly campaign updates for rate-sensitive materials, delivering revised agent collateral within a 1-hour turnaround during market fluctuations.
Graphic Designer
Columbia Gas | 2000 | Columbus, OH
Designed print and web assets for national internal stakeholders across Industrial Sales/Marketing, Training & Evaluation, and Corporate Communications.
- Produced presentations, bill inserts, catalog covers, educational collateral, programs, posters, and folders for energy sector campaigns.
- Designed intranet pages for the monthly ‘Gaslines of Ohio’ newsletter and archive, improving internal communications reach.
Graphic Designer
GTR Advertising | 1998-2000 | Cleveland, OH
Designed print ads, signage, mailers, banner ads, and client web pages in collaboration with Account Executives.
- Refreshed design portfolios regularly to retain client loyalty and secure repeat business.
- Redesigned ad templates to streamline future revisions, reducing turnaround time by 50%.
- Converted weekly print ads into HTML for web publication, expanding reach to online job seekers.
Computer Services Manager
Kinko’s | 1996-1998 | Rocky River, OH
Designed ads, mailers, logos, newsletters, business stationery, programs, and brochures; handled photo manipulation and prepress production for client projects ahead of deadlines.
education
Kent State University
Journalism & Marketing coursework
community involvement
Communications Manager
Wellspring | 2013-present
Support international Christian missionaries through strategic problem-solving that prioritizes their security, while providing regular communications to their supporters via print and email newsletters. Missionaries offered educational programs, support, and assistance to neurodivergent children and their families in remote areas in the Horn of Africa.
Host Coordinator
American Red Cross | 2010-2026
Responsible for coordinating quarterly blood drives at Worthington Christian Church, including promoting the drive and recruiting donors for WCC and the surrounding community through print and digital platforms.
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