Kristie McGlaughlin

Visual Communications Designer

Visual communications designer with nearly 30 years of experience creating communication systems that help organizations inform, engage, and connect with their audiences across print and digital platforms. From editorial layout and web design to content strategy and print production, I enjoy bringing structure to complex information and transforming ideas into clear, effective communication.

Experienced in web design, editorial layout, print production, WordPress, email marketing, copywriting, and cross-channel campaign development. Comfortable managing projects from concept through production while collaborating with stakeholders across multiple departments.

core competencies

Software

  • InDesign

  • Illustrator

  • Photoshop

  • Premiere Pro

  • After Effects

  • Acrobat

  • Microsoft Office

  • Teams

  • Figma (currently expanding proficiency)

Communication Design

  • editorial design

  • print production

  • publication layout

  • marketing campaigns

  • environmental graphics

Digital

  • WordPress

  • Constant Contact

  • HTML/CSS

  • Hootsuite

  • website design

  • email marketing

  • social media assets

  • digital campaigns

Strategy

  • content strategy

  • information architecture

  • brand consistency

  • copywriting

  • project management

Collaboration

  • vendor management

  • cross-functional collaboration

  • creative problem solving

  • production workflow

  • stakeholder communication

AI-Assisted Design & Productivity

  • Midjourney

  • Firefly

  • ChatGPT

  • Gemini

  • Claude

experience

Worthington Christian Church

Communications Director | 2003–2026

  • Led the transition from print-first communication to digital engagement during the COVID-19 shutdown, launching an online campus in under three days and maintaining uninterrupted weekly livestreams.
  • Designed, maintained, and continually optimized two WordPress websites, ensuring accessible content, intuitive navigation, and consistent visual identity.
  • Directed the visual communications strategy for a multi-ministry organization, producing integrated campaigns across print, web, email, and social media channels.
  • Developed two weekly email communications achieving an average 63% open rate (industry average for Christian churches is 27%).
  • Increased Facebook reach by 21.3% and Instagram reach by 100.8% through strategic digital content.
  • Managed commercial print production from concept through delivery, partnering with vendors to ensure quality, budget, and deadlines were consistently met.
  • Created visual identities for sermon series and ministry campaigns spanning print, web, video, and social platforms.
  • Managed the complete lifecycle of communication projects from concept through production for ten ministries (and their associated groups) simultaneously.

Nationwide

Graphic Designer | 2001–2003

  • Designed and managed print collateral and brochures for agents and clients, ensuring brand consistency across all materials.
  • Assisted in the decision-making process to determine the appropriate components of a project for use by agents.
  • Designed and executed weekly email newsletter (Financial Spotlight) distributed to Financial Services stakeholders via CRM, driving internal engagement.
  • Partnered with compliance to review and approve all marketing materials, maintaining brand consistency across all agent-facing collateral.
  • Executed monthly campaign updates for rate-sensitive product materials, ensuring agents received accurate pricing within an hour turnaround during market fluctuations.

Columbia Gas

Graphic Designer | 2000

  • Designed print and web assets for national internal clients across Industrial Sales/Marketing, Training & Evaluation, and Corporate Communications.
  • Produced presentations, bill inserts, catalog covers, educational collateral, programs, posters, and folders for energy sector campaigns.
  • Designed intranet pages for monthly ‘Gaslines of Ohio’ newsletter and archive, improving internal communications reach.

GTR Advertising

Graphic Designer | 1998-2000

  • Designed print ads, signage, mailers, banner ads, and client web pages in collaboration with Account Executives.
  • Refreshed design portfolios regularly to retain client loyalty and secure repeat business.
  • Redesigned ad templates to streamline future revisions, halving turnaround time.
  • Converted weekly print ads into HTML for web publication, expanding reach to online job seekers.

Kinko’s

Computer Services Manager | 1996-1998

  • Designed ads, mailers, logos, newsletters, business stationery, programs, and brochures; handled photo manipulation and prepress production for client projects.
  • Resolved client concerns and delivered projects ahead of deadline, consistently exceeding expectations.

education

Kent State University

Journalism

email newsletter stats

63% open rate

website analytics

16k annual visits

facebook analytics

33k views

instagram analytics

22.4k views