Since 2003, I was responsible to developing all logos and branding used by Worthington Christian Church and its various ministries. One of the largest projects I helped to spearhead was writing the Branding & Style Guide section of the Worthington Christian Church Policy Manual during the document’s rewrite and redesign in the early 2010s. This included outlining proper use of the logo, specific branding fonts and colors, and defining text standards to ensure organization-wide compliance.

In 2017, WCC’s vision statement was revised from ‘Connect » Transform » Impact’ to ‘Connect » Grow » Impact.’ Then, in 2022, it was changed again to ‘Follow Jesus Together.’ All subsequent branding was altered to reflect that.

In 2023, Worthington Christian Church launched the ‘REACH’ Initiative. The initiative aimed to improve the church building and infrastructure to better accommodate and support its diverse congregation—both in person and online. For this five-million-dollar project, I spearheaded the design and implementation of all branding for the REACH Initiative and directed communications to both our congregation and the surrounding community in print and digital formats.